Introduction
There is a single commonality that unites all trade business owners – the need to make profits. However the alarming fact is, if you ask a fellow trade business owner whether or not they are meeting their financial targets (for this year, month, week or today), they are likely to have no clue what their targets are let alone whether they were hitting them.
Why is this alarming…?
When it comes to your finances, ignorance is not bliss! It is impossible to guarantee profitability (or to make changes to improve your profitability) if you do not know what you are grappling with to start with. Instead, you are left in the dark, allowing one day to roll into the next with no direction or clarity.
It is time to make a change! As the saying goes – ‘where attention goes, energy flows and results show’.
After reading and implementing your learnings from Section One ‘Fundamentals’ and Section Two ‘Numbers’ of this module, you have the raw information you need to effectively monitor your finances. Using this information, accompanied by your learnings in this section of the module, you will be able to engage a new level of financial intelligence using solid ‘real time’ data. This intelligence will equip you with greater financial control, attach you to the reality of your business’s financial position and give you with the knowledge to make calculated business decisions ‘today’ to improve or safeguard your business for ‘tomorrow’. It is time to move from being ‘In The Dark’ to gaining ‘Intelligence’.