Authority marketing is the process of positioning yourself as having power and knowledge in your industry, whether that be plumbing, electrical, carpentry, or another trade. This is done by consistently providing useful information to your audience- information that addresses needs and wants and offers solutions. In consumers minds, this creates credibility and gives instant proof that you are more qualified than your competitors, winning you customers!
Examples of these include but are not limited to, weekly blog posts, podcasts, and books.
Here we provide you with our Ultimate List of Authority Marketing Ideas to get you kickstarted on your way to becoming an authority in your trade industry.