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When we refer to stickers, we are referring to example such as the below image. These are placed on your customers switchboards, hot water systems, gas units, or other.
Stickers serve as a reminder of your business. By placing them in areas where potential problems could arise, customers are likely to call the person with the sticker/tag present as they are the first company name at hand.
For example your customers small under sink hot water system has just burst and is spewing water all over their kitchen floor, damaging the cabinetry and flooring. They see your sticker on the system and immediately call your business firstly because it’s the first name at hand, but secondly because you’ve obviously been to the job before, you must know their specific system and home better than a random plumber.
Search for a few local, online, or overseas printing companies to print your stickers. Once you’ve settled on a few different options, get in contact with them and ask for quotes.
By getting a few different quotes, you can understand the costs involved with each company, and perhaps even the quality. (Hot tip: ask the printers if they print UV resistant stickers so they don’t fade in the sun.)
In asking for quotes, provide them with the example images above so that they understand what you’re after. This way they can communicate dimensions to you for you to provide to your graphic designer.
Once you’ve received all your quotes, it’s time to choose a printing company.
Doing this before having a design locked in will guarantee you’ve got all the information needed to get the design right.
For example, does the printing company require trims or bleed on the design? And what file format does the printing company want your design provided in?
To ensure your sticker is professional, you’re going to want to outsource the design to a graphic designer. Perform a quick Google search of local or online graphic designers or alternatively, reach out to friends, or family to see if they have any recommendations.
Providing a brief on exactly what you want your sticker to look like in terms of branding is such an important step to nail to ensure your graphic designer is as equipped as possible to complete the job.
For information on how to do this, head to our training The What, Why And How Of A Marketing Brief.
When it comes to your sticker specifically, there are a few things you need to ensure the design includes (and therefore what your graphic designer needs to consider):
Once the graphic designer has provided a design, it’s time to provide them with feedback or changes, or if you’re happy with it, approve it!
It is super simple to print testers at home or at your local stationary store for cheap. Doing this allows you to easily identify mistakes and determine if the branding is correct.
Once the graphic designer has provided a design, it’s time to provide them with feedback or changes, or if you’re happy with it, approve it!
Email through the approved design file to your chosen printer.
Once printed, pick them up or have them delivered by the printer.
Your team have most likely never dealt with stickers before.
Provide them with the final product and educate them that they need to put a sticker on every switchboard, hot water system etc. at each job.
Once the stickers have begun being distributed, it’s time to track if they’re successful or not.
If you were able to have a tracking phone number on your stickers, this will be easy.
If you weren’t able to have this, you may like to ask customers who call to book in jobs how they heard about you.