Introduction
Getting a job done for a customer does not stop at the work itself. The trade service industry often seems riddled with a “get-in-and-get-out” mentality whereby tradies simply book, do the work and leave. Obviously, they are courteous along the way, but these endeavours still fall short of great sales and customer service.
In today’s highly competitive business environment, there are only two ways to make your business more profitable. You must either increase sales or decrease costs. Although you would ideally take both of these paths, increasing sales through exceptional customer service is a much more controllable measure. That said, you would be silly to continue forward with a “get-in-get-out” mentality.
Excellent sales and customer service can increase average dollar sale, and the latter can also generate more repeat customers and word-of-mouth referrals. Studies have shown that nearly 90 per cent of people will pay more for great customer service.
In this section, we will uncover the secrets on how to deliver the best results for your business by applying our techniques and strategies, which will lift your sales and customer service from ‘ordinary’ to ‘extraordinary’. It is divided into two parts – Sales (part one) and customer service (part two).